CampusMBA's TeleWebs offer a recording of a previously delivered audio program, a transcript of the recording, and informational materials prepared by MBA experts. This audio program originally aired on May 2, 2002.

The competition for good people is intensifying yet again. Sending more aggressive recruiters into the field isn't enough anymore. Now it's a market positioning issue--in the employment market.

What is an Employer of Choice? Any employer of any size in the public, private, or not-for-profit sector that attracts, optimizes, and holds top talent for long tenure . . . because the employees choose to be there. (a) a phrase which has fallen into common usage to describe such an employer, usually used as a self-description for the purposes of differentiation to recruit workers.

Listen to employee retention and workforce stability expert Roger E. Herman, author of How to Become an Employer of Choice, to learn why it is important to be an Employer of Choice and how to become one.

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